"I Personally Guarantee The Magic Bullet™ Software Will Help You Create More Compelling and Profitable Ads and Sales Letters – Without Spending Any More Than You Do Now. That's a bold statement, I know. Listen to my brief introduction (to the right) for some GREAT marketing insights and WHY you can believe my claim." Keith A. Price

OK, HERE's the problem:

• You're frustrated with your marketing efforts.
• You're not getting the results you want.
• You've tried ads. You've tried direct mail. It's quicker, easier, and more fun to just take a blow torch to the cash!
• Your sales are as unpredictable as the weather, and often as unpleasant.
• You're tired of ineffective networking.
• You MAY have bought a marketing course, but found it difficult to IMPLEMENT the tactics taught.

You're NOT ALONE. Not by a long-shot.

Just take a look at the ads in your paper, the door hangers on your front porch, the sales letters in your mail. Judging by these, it's amazing ANYONE is still in business.

YOU don't have to put up with it anymore!

The Magic Bullet will:

	Create a huge influx of New Customers.
	Increase your Average Sale.
	Get your customers to Buy More Often.

The Magic Bullet is TOTALLY UNIQUE.

You can study other excellent marketing courses. You can find some clever software and fill in the blanks to get a list of headlines or a formatted sales letter.

But, only The Magic Bullet fills the gap between knowledge and actually creating profitable ads and sales letters.

The Magic Bullet combines a top-notch marketing education with hand-holding software that walks you through the critical steps of creating compelling and profitable marketing communications of all kinds.

NOTHING comes close to the depth, power, and effectiveness of The Magic Bullet.

You can see the pot of gold. You know marketing CAN work. But, the gap between what you know and actually creating profitable ads and sales letters is huge.

If you like what you've read so far, you're going to want to read the entire letter below for complete details on how to make it happen for YOU.

Productivity Tip: Print Out This Entire Page For Easy Reading

Saturday, August 23, 2008

From the Desk of
Keith Price, Chief Technotivity Wizard
zMagic Solutions

No matter what kind of business you are in and no matter how good you are at doing it, if you're not GREAT at getting customers, your business is doomed to failure – or at least mediocrity.

It doesn't have to be that way!

You don't have to settle for the industry average response rate of 0.3% (just one response per 333 letters)! No way!! You can expect to double, triple, even quadruple that. Some have boosted their own response rate as much as 17 times (1700% improvement!!).

Or, look at it this way:  If your old ad earned $1,000 in profits, you could expect the improved one to earn up to $17,000!

Every one of your ads, websites, press releases, sales letters – all your marketing communication can and should be made stronger, more compelling, more profitable.

My name is Keith Price, and If you have a pulse, I expect you're skeptical. *I* sure would be. So, here's why you should believe what I say...

• I'm actually not a professional marketer (I just play one on the Internet!). I'm a software developer. Over the years I've gotten really good at converting business practices into powerful, easy to use software applications – creating custom applications for small business owners, banks and movie lenders. Click Here to see comments from happy clients in my programming practice.
  
• Before I became a programmer, I was a computer trainer. I got consistent feedback that I made complex topics fun and easy to understand. Click Here to read what my students have said.
  
• I create powerful, easy-to-use software applications by systematizing OTHER people's expertise, not by becoming an expert, myself. In the case of The Magic Bullet, the primary expertise I used is from Robert Boduch. Read Praise by Experts and Businesspeople Here. You get his entire book with your purchase.
  
• As a small business owner, I found myself frustrated with marketing. I tried newspaper ads, postcards, and other direct marketing approaches. I've invested in books, marketing courses and seminars costing thousands of dollars. I've been in the trenches. I understand the challenges.

"Hello Keith, I've been working with your product, the Magic Bullet for the last few months and I wanted to share with you the incredible success our company has had using it. Using the Magic Bullet system, we've been able to increase the success rate of our sales reps by pointing out what makes working with Safari Micro unique and by focusing almost entirely on customer benefits, not product features. We've found The Magic Bullet software extremely easy to use and the education features of it highly valuable. I can honestly say that anyone who uses this software and applies what it teaches, can't help but be extremely successful."   Erol Mustafa, Owner Safari Micro, Inc. Tempe, AZ www.safarimicro.com

"What will The Magic Bullet
really do for me, anyway?"

Great question. I'm glad you asked!

Case Study SUBJECT: Handyman Matters, a national franchise Before purchasing The Magic Bullet, Handyman Matters spent thousands of dollars printing very professional, full color, glossy brochures and door hangers. The door hanger LOOKED great. But, do you know what it SAID? It listed all the services they offer. It mentioned fixing leaks and squeeks, mending fences, painting, remodelling. It gave an address and a phone number to call. The PROBLEM: Any competetor could have slapped their own logo and phone number on it, and used the exact same flier. And, nothing in the material was very motivating. Nothing to make a prospect think, "Wow, I sure need to call these guys!". The SOLUTION: Using The Magic Bullet helped them focus on what was unique -- truly spectacular -- about their business. It turns out that Handyman Matters has some incredible systems in place to assure excellent service. For example, All their handymen are actual employees, not contractors, so they have much better quality control. They have a very tough interview and qualification process that eliminates 19 out of every 20 candidates, so you know the handyman in your home is more than qualified to handle your task. They show up when they say they will. If they are scheduled for 9:00, they show up at 9:00. If something comes up, they call, so you're not waiting around for hours wondering when or if they'll show up. They don't work one day, leave a mess until they get back to it a few days later. They work on the job until it's finished. Their handymen come well dressed, friendly, and smelling clean, so you feel comfortable having them in your home. They completely clean up after themselves when the project is done, so your experience is completely hassel free. These are very unique in the industry. Very motivating. But, none of this information was featured in their business cards, ads, fliers, or door hangers. That's crazy! When you have a service that is that powerful, that unique, you want to make sure everybody knows about it. Working with The Magic Bullet totally transformed how Handyman Matters thinks about and communicates about their business. They are now so busy their biggest challenge is finding enough quality handymen to handle the demand.

"The most valuable part of the process for me has been how much the software has taught me personally. I will always remember the little voice, yours, prompting me at the difficult corners and leading me down the path of identifying our customers’ benefits. The marketing pieces that have been generated from this process are far more effective and unique to our company. For the first time I feel we are in control of the marketing instead of guessing at what our customers are thinking. The software is awesome! Thank You."   Andy Bell, President Handyman Matters Franchise Corporation

Even after studying a marketing course or two, many business-people do it wrong.

For example, every decent marketing book and course out there teaches two critical lessons:

1. You've got to have a headline that grabs your ideal prospect's attention and forces him to read further.
2. You've got to focus your ad or sales letter on Benefits -- on how your prospect's life will be far better with your product.

HERE's where they go wrong. They START with a headline without doing any preliminary work. The headline will absolutely fail unless it grabs at your ideal prospect's deepest desire related to your product. You can't just grab that out of thin air. You can't just take someone else's successful headline and expect it to be as meaningful to YOUR prospects.

And, as for benefits -- well most business owners are so close to their product they can't see any difference between features and benefits. They expect everyone will automatically recognize the benefit of each feature.

PLUS, which benefits should you emphasize? How do you figure out what the real benefits of your product are? How do you know which ones are most important to your prospect? And, how do you word them as Bullet Points for maximum impact?

THAT's what The Magic Bullet does. It gets you to your Stop-Dead-In-Your-Tracks Headline and to your benefits and it helps you convert those benefits into a complete arsenal of Hit-Them-Between-The-Eyes Bullets.

You see, there's a process you must follow in order to make your Headline reach out and grab your ideal prospect. And, it's not about tricks or clever wording. It's about intimately understanding your prospect and what your product really means to them.

The same is true of Benefits and Bullets.

The Magic Bullet takes you through that process. It gives you a simple and clutter-free way to store your thoughts and keep related ideas together.

AND, once you know WHAT you want to say, The Magic Bullet will help you figure out HOW to say it with a bunker full of powerful templates for headlines and bullets.

If you are really serious about pulling in more phone calls, more inquiries, more new customers, and more sales than ever before...

Get Full Details. Watch the Interactive QuickTour now.

See exactly how       The Magic Bullet works. Discover how to get to your       Core Marketing Message.

Ready to order now?

While The Magic Bullet is a truly fantastic product, I must be honest with you. It is NOT for everyone.

1. It's not an instant generator. It requires some effort and creativity on your part.
2. It doesn't output a finished ad or sales letter. It's not a designer.
3. It will work only on PCs with Windows 98 or newer installed.

Why am I telling you this? I want you to have all the facts before you decide to
buy The Magic Bullet.

Even so, if after using The Magic Bullet, you don't see a huge increase in leads, customers, and sales, just let me know and I'll buy it back from you. More on that, later.

Here's a summary of what The Magic Bullet does:

It gets you to your Core Marketing Message, through...

Education

You won't have to sift through the pages of dozens of marketing books to find exactly what need. No, not you. That's because I've done the work for you. Each Element (Research, Features, Benefits, Headlines, Bullets) of The Magic Bullet has it's own education section. A very quick overview of the Element; Plus, a detailed study of the Element; No Fluff; Right at your fingertips, where you need it, when you need it. Zoom Education section to a separate large window for easier reading. AND, you don't even have to read them. I've recorded it all, so you can push a button and learn effortlessly while my energetic voice (blush) reads to you!     Listen to an excerpt from The Magic Bulet right here -->

You'll Learn (very small sample)...
	How to get deep into your prospect's mind.
	How to design your Unique Selling Proposition
	The magical power of Research to influence your prospects.
	The secret to writing captivating and compelling headlines, instantly!
	The single, most important task for building profits.
	The 6 Primary Motivators.
	The importance of Features, and how you're probably using them all wrong.
	3 Secrets to creating a winning offer.
	How to get into the right mindset before beginning to write your sales letter.
	The shocking secret of "stacking" benefits. Gain an almost unfair advantage.
	6 Ways to turn your ad into a turbo-charged attention-getter that demands the attention of your best prospects.
	Simple Design Techniques that add extra impact and power to your sales letters.
	7 Quick and Easy formulas for creating instant headlines.
	21 eye-catching words that pull your prospect into your message like a magnet.
	3 Easy Ways to boost the visual appeal of any headline.
	Caution!  15 Words you must avoid in 99.8% of your headlines!
	The kind of fonts to always avoid and which ones work well.
	How to create a magical look that makes they eye WANT to look at your ad.
	How to use Bullets so your prospect doesn't have a chance.

Research

Jump-start your research by answering 21 built-in questions that help you:      get into your prospect's mind;      learn about your competition;      and build your Unique Selling Proposition. Customize the questions by modifying or deleting the existing ones and by adding your own. You can have multiple answers to each question, so you can keep track of alternative or progressive answers. It stores the answers with the question, for easy review. That will be useful while brainstorming the other Elements.

Features and Benefits

All your prospect cares about is how your product benefits him. Benefits come from features. You need both in your marketing messages. List an unlimited number of Features and Benefits. Easily sort your list by importance, which helps keep you focused on your most valuable concepts. Use the power of stacked benefits. It's easy to add or edit benefits when you think of them later because they are linked to specific Features.

Headlines and Bullets

If your headline doesn't grab your prospect's attention, she won't read the rest of your ad or sales letter. Bullets keep her interested and moving through your message. Both Headlines and Bullets are linked to specific Benefits, which helps you stay focused during your brainstorming sessions and provides maximum pulling power. Easily sort your list, so your most compelling items are at the top. That way, when you work on your sales letter, you'll know exactly which ones to use.

Templates

You'll never have to worry about "blank page syndrome" (looking at a blank page with no idea what to write or where to begin). Jump-start your brain when creating Headlines and Bullets by using the built-in templates. 87 Headline Templates, grouped by 23 Headline Types. 107 Headline Samples, which show a Headline Template in use. 101 Bullet Templates, grouped by 10 Bullet Types. 71 Bullet Samples, which show a Bullet Template in use. These templates are extremely powerful because they are based on time-tested formulas used by successful marketers in dozens of industries.  They will give you the ammunition you need to hit your prospect's hot buttons. The most successful headlines and bullet points were analyzed to determine what makes them work. Then, I identified the words that made them specific to a product and replaced with descriptive placeholders. All you need to do is substitute the placeholders with your specifics -- super easy with the build-in template editor. This gives you very professional, very powerful, very compelling Headlines and Bullets that are completely customized to fit your prospect and your product.  Still, you may not even use these templates.  You may find that by reviewing the included templates and samples your brain comes up with an entirely different headline or bullet, but that is perfect for your offer and your target market.  If so, the templates have done their job. What makes this different from other "fill-in-the blank" letters and services is that you will have already done extensive research and brainstorming of features and benefits, so you'll know exactly what to put in the blanks.

Prompts

Every step of the way, you get hints and reminders, automatically changing at regular intervals. This keeps you focused and can help your brainstorming sessions by expanding your range of thinking. By default, my recorded voice reads these prompts to you at regular intervals, allowing you to keep your eyes and your focus on what you're doing, while still being guided. It's like having a mentor watching you work, guiding you each step of the way.

Products and Offers

You can brainstorm content for any number of products. Each product can have an unlimited number of offers.

"I was pleasantly surprised at how easy the Magic Bullet is to use. Not being completely comfortable with technological software, I figured I would have a difficult time navigating my way through the program, but this couldn't have been simpler to use! Not only did the Magic Bullet provide an excellent template for marketing, it really forces you to analyze your business and more importantly, your target market."   -Shawn Van Gordon A&B Mortgage Spokane, WA

“Keith didn’t slap some trite marketing formula on me – he listened; he asked questions. Keith’s instincts and suggestions made my offer more irresistible every time we talked. He focused on specific details, but always with the larger picture in mind. When I read our final draft…even I want to buy my product!”   Karen Wright, President, WrightMinded, Spokane, WA

“My business has struggled with marketing and advertising for many years but after only one hour of Keith's time, I had tangible marketing ideas that I could put to use NOW!”   Miles Crawford, Owner PC Services Spokane, WA

Don't place another ad;
Don't send another sales letter;
Don't print another flier;
Don't even design another business card;

Until...

• You have learned the key concepts of marketing communication;
  
• You have researched your ideal prosect, the market, and your competition and you know exactly why your prospect should choose you over anyone else;
  
• Examined each of your most valuable features for the hidden, deepest, most potent benefits imaginable;
  
• Come up with a headline that grabs your prospect's eyes and forces them into the rest of your ad;
  
• Created a list of benefit-laden bullet points to build the emotional need for your product.
  
• You have developed a powerful, customer-focused Core Marketing Messsage.

The Magic Bullet software will teach you what you need to know. It will walk you through the critical steps you absolutely must follow to reach your prospect's hot buttons. It will organize and store all your ideas for as long as you want.

It will get you more leads, more customers, more sales, more profits.

OK, so what's it going to cost?

First, let me assure you I've priced The Magic Bullet very reasonably. I want to make it accessible to the small businesses that need it most.

But, before we get into that, let's talk about what it costs to NOT have The Magic Bullet. Perhaps you've spent money on things like...

Color Brochure, tri-fold (Qty 2500) $589    Ad in community paper (1/4 Page - Circulation 15,400) $740    Ad in community paper (1/2 Page - Circulation 15,400) $1,205    2 Page direct mail letter to 2,500 people (est $0.50 each) $1,250    Yellow Pages ad (1/16 Page - 1 Year) $2,234

Over one year's time, if you were to print a color brochure, place three 1/4 page ads, three 1/2 page ads, send out 4 mailings, and purchase 1 Yellow Pages ad, you would invest...

$ 13,658

That's just a modest commitment to advertising. And, it doesn't include any design costs for brochures or ads.

What kind of results would you expect with the above advertising schedule, using your existing marketing material and strategies? How many new clients? How many more sales?

What does that mean in cash profit? Would you earn back what you invested? Would you double it? Triple?

With The Magic Bullet, you can easily improve your results by 50 to 100%. Companies have documented 1700% improvement using the techniques in The Magic Bullet.

If I could guarantee you would double your results, what would you be willing to pay for The Magic Bullet? When you have the tools for generating income any time you want it, just by placing another ad or sending out another letter, it's like having your own cash printing press.

“Cool! An instant headline creator right at your fingertips! Keith, you’ve made it surprisingly easy to implement the concepts and examples from my book. Kudos! Now anyone can use The Magic Bullet to kick out dynamite, targeted headlines in minutes -- without the mind-numbing effort and time investment that great headlines usually require. It’s a real time (and energy) saver that can be used for any type of ad, sales letter, brochure, postcard and more. Highly recommended!”   Robert Boduch Freelance copywriter and author of Great Headlines Instantly http://www.copywritingadvisor.com

Here’s what you get when you
order The Magic Bullet now

It's a MASSIVE Package

The Magic Bullet software (as an instant download, PLUS delivered to your door on CD), which includes: All the help you need to work through the critical steps of creating compelling and profitable marketing communications; ·        Over 2 hours of excellent marketing education for easy listening; ·        188 Templates for headlines and bullet points; ·        178 actual samples of excellent headlines and bullet points; ·        Unlimited Products and Offers; ·        and a printed User's Manual. GUARANTEED to help you produce more compelling and profitable ads and sales letters. It's like having a mentor watching you work, guiding you all the way. Plus, you get these six fantastic bonuses, giving you an instant library of some of the best marketing education available and personal assistance: MAGIC BONUS #1:  Three Ad Critiques   Value: $265.00   Have the Chief Technotivity Wizard, Keith Price, the creator of The Magic Bullet, critique any existing ad or sales letter or one that you create with the software. Use one right away, to get a feel for the process. Use the other two after working with The Magic Bullet for a while. Let's see just how much we can improve them! MAGIC BONUS #2:  Great Headlines, Instantly!    Value: $67.00   187 Jam-Packed Pages of pure marketing genius. You've GOT to read this book. (PDF File) by Robert Boduch MAGIC BONUS #3:  Marketing Mindset Exposed   Value: $97.00   122 Pages full of insider secrets that teach you how to get into the Mindset of top Marketers. When you truly understand your prospects, you can't help but succeed. (PDF File) by Brian Keith Voiles and Anthony Blake MAGIC BONUS #4:  The Biggest Marketing Mistakes.   Value: $35.00   3 of today’s top marketers discuss their observations of the biggest marketing mistakes businesses make.  Comes on 2 Audio CDs, playable on any CD player. by Marlon Sanders, Jonathan Mizel, and Declan Dunn. MAGIC BONUS #5:  Headline Swipe File   Value: $24.00   A huge reference file of 39 full pages of headline examples culled from my massive collection of direct mail pieces, sales letters, brochures, advertisements, web pages, courses, articles, and books. A tremendous resource to ignite your creativity and help you put together a guaranteed winner every time! MAGIC BONUS #6:  Best Headline Words and Phrases   Value: $10.00   Your new "secret" weapon! It's a two-page list of the very best headline words and phrases of all time! One page features over 250 of the most effective headline words ever assembled! The other page – over 200 superb headline phrases you can draw from at any time! Simply print this list and pin it to a nearby wall, or keep it on your desk as a handy reference. Using this valuable list will jump-start your headline writing in an instant!  MAGIC BONUS #7:  Private Discussion Board   Value: $60.00   You know what the problem with most articles, books, and home-study courses is? No interactivity! No matter how great the information you read, it's hardly ever specific enough for your own situation. It's usually very challenging to APPLY what you've read into your own life. That's why I'm giving you 12 Months access to a Private Discussion Board just for Magic Bullet owners and special guests. You can ask and answer questions. Share success stories. Brainstorm ideas.   To Summarize, Look at All Your Bonuses ! Three Ad Critiques Value: $265.00 Great Headlines, Instantly!  Value: $67.00 Marketing Mindset Exposed Value: $97.00 The Biggest Marketing Mistakes. Value: $35.00 Headline Swipe File Value: $24.00 Best Headline Words and Phrases Value: $24.00 Private Discussion Board Value: $60.00 Total Value of all 7 Bonuses $572.00

This is an extraordinary package – I’ve searched far and wide for the best information I could find to help ordinary business people succeed in marketing their products and services.  This offer is loaded with extra value because I want to stack the deck in your favor, making easy for you to just try it out.

OK, so what's it going to cost?

The bonuses, alone are worth over $572.00. And the software is worth... well... how do you put a value on a tool that is guaranteed to add dollars to your bottom line?

I've priced The Magic Bullet at a very affordable $247, including all 7 of the above bonuses worth $572.00.

Order The Magic Bullet Now. Try it for a full 90 days. If you're not amazed by your increased marketing results, I'll buy it back.

What are you waiting for? There's no downside. And the upside is HUGE!

Give The Magic Bullet a chance to improve the Return On Investment of your marketing dollars. Improve the results of ALL your marketing communication. Enjoy the increased income month after month, year after year.

If The Magic Bullet works as promised, it's worth 10 times the cost. Right?

But, that's just it, isn't it? IF.

So, be honest...

If you were 100% positive that The Magic Bullet will get you more leads, more sales, more customers, and more profits; if you were 100% positive that The Magic Bullet will improve the results of all your marketing communication; if you were 100% positive The Magic Bullet will double, triple, or increase your results by up to 17 times, wouldn't you gladly, excitedly pay $247 for that?

Now, let me ask you this... What's the only way to find out if these promises I've made to you are true? Yes, the answer is to try it for yourself.

If you've read this far, you obviously want The Magic Bullet to work. You want dramatically better results for your marketing efforts.

But, you're just not sure.
So, let me make it easy.

• First, I'm going to take away all the risk;
• Second, I'm going to add 5 more bonuses for acting quickly;

Here's how I'm going take away all your risk. I'm placing all the risk upon myself…